So yesterday we did a quick post on naming a guild. I honestly believe that naming a guild is such an important aspect and mentioned briefly that the rank of our guilds are based on business models. So how does that look? Well, let me show you:
Chairman - Guild Leader
Executive Board - Top ranking officers such as Raid Leader for example
Recruiter - Alts of the Chairman and the Executive Board
Group Lead - Officers in charge of class development
Division Lead - Assistants to the ranking officers. Sometimes given special assignments.
Team Lead - Alts of the Group Lead and Division Lead
CSS* - Senior members who show up and participate
Help Desk - Members who have been in guild for a while and demonstrated loyalty to guild
Associate - Member in good standing
New Hire - New recruit
So, how do you personalize the rank structure? That is a tough question, but if you put the time in to name your guild, then use that information to help select your rank structure.
One thing you want to keep in mind also when creating your rank structure is that you do not want to have too many ranks. While there are a lot of ranks for MAS, we have a larger group of members now and the structure works well to help maintain order within the guild. So another aspect is to ask how many ranks do you need? If you are starting out from scratch you probably would only need three to four ranks. I say this simply because it is very difficult to track who is performing within the guild and who deserves a rank promotion. If you only have ten to twenty people, a large bulky rank system may discourage those members and scare them away, yet you want to have a rank or two to use for promotions.
If you take a close look at those ranks listed above you will notice three of them are pretty useless. I say useless since as a new recruit you will not have a rank and often times guilds will not give you full priviledges until you meet certain requirements. The Recruiter and Team Lead ranks for MAS simply are a way to ensure that our officers are not holding multiple positions. Those ranks do not even have the abilities of the actual officer ranks. They simply let the rest of the guild know what level of officers are on and available. Even the Division Lead rank is limitted in its use, but it is there for those senior members who need to feel like there is room for promotion. So the real ranks are Associate, Help Desk, CSS, Group Lead, and Executive Board. So let's look at those particular ranks and their purpose.
Just about all of our members make it to the rank of Associate. For our guild we simply request members to register at our forums for this rank. Thus we ensure guild members know where to find the information of what is going on in the guild. The rank also grants access to the guild bank. Help Desk rank is for those members who have been with us for a while and have been loyal to the guild. This rank also gives those members a little more ability to withdraw from the guild bank as well. The CSS position is a little less common as it usually is held for members who show up and support the guild. These are veteran members who know what is expected and behave accordingly. The Group Lead is an officer position that carries a lot of responsibility in that we look for those individuals to help their class develop. This is not an easy thing but these officers take pride in knowing the ins and outs of their classes. The Executive Board is the right hand of the Chairman. They each have a wide range of responsibilities and are held accountable to achieving their goals.
So you can see that the rank structure used for MAS is somewhat large, but has specific purposes. So the first thing is to make your rank structure line up with the name of your guild. Then you want to find the right number of guild ranks. Keep in mind that you can go back and add additional ranks into the structure as your guild grows. MAS did not start out with the full range of ranks, but was held to just a couple. As the guild grew, so too did the structure. The thing is consistancy. You want to maintain a consistancy with everything that you do within the guild. This instills a sense of guild members feeling in the know of who to seek out for assistance and also maintains order for your guild. If you wrap it all together to line up with the name of the guild, it just makes things seem that much smoother.
*CSS - Client Satisfaction Specialist (I always have new members ask, so figured I would answer it here.)