Holy Shock

A Soft Reset: Struggling Forward with Holy Shock

Late in 2024, I set a big goal: relaunch the Holy Shock blog, revitalize our YouTube channel, grow the eBay business, and — most excitingly — launch a special project with my daughter.

I spent January building some incredibly detailed plans and structures. But the truth is, no amount of planning matters if it never moves into action. I found myself pushing my goals to February, promising that this would be the month things kicked off in earnest.

And just as February began, two big curveballs arrived:

  • The Pokémon TCG market exploded for a wide range of reasons — rising product prices, reprint anxieties, shifting collector attitudes — many of which we explored recently in our breakdown of the Charizard EX Super Premium Collection boom.
  • A family visit was suddenly rescheduled, moving up much sooner than expected.

Both events caused me to pause most of my projects — and in hindsight, I’m grateful.
The pause gave me time to think more deeply about the direction I truly want Holy Shock to go. Still, I can’t help but feel a little sting from the missed opportunity to introduce a fresh face into the Pokémon world while the momentum was surging.

Instead of rushing, we shifted focus:

  • We launched the Holy Shock eBay store. Check it out here!
  • I began bringing over classic posts from the original Holy Shock blog.
  • Most importantly, I started making fun videos — just gaming with my daughter, my wife, and friends. No big production. Just laughing and playing. And honestly, it was a powerful reminder that fun needs to stay at the center of everything we do here.

But here's the part I wasn't sure I would even share.

Lately, I've been second-guessing myself.
I've caught myself wondering:
Is it even right to share posts like this? Should I just quietly run the eBay store and post YouTube videos without mixing it into a bigger story?

I don't have all the answers.
I know the window I originally imagined may have passed.
I know that some of the ideas I had last year might not hit the same way today.
And I know — deep down — that starting and growing something meaningful is harder than it looks when you're staring at the empty spaces between milestones.

But I also know this:

I didn't start Holy Shock to copy someone else’s path.
I started it to build something real.
And real things take time.

Sharing these struggles — the pauses, the pivots, the doubts — is just as much a part of this story as any sale, video, or post I could ever make.


So why am I sitting here writing this post at nearly four in the morning?
Partly to remind myself — and maybe you too — that setbacks are okay. Plans can change. Goals can adjust. What's important is moving forward.

And that brings me to tonight's decision:
I went into the eBay store and cancelled every active listing.
It wasn’t a rash move. It was intentional. After the rush of the family visit, the store had grown stagnant. The listings didn’t reflect the vision I had anymore. It needed a soft reset.

In the coming days, you’ll see a lot of familiar items reappear — but this time, with better structure and a more thoughtful presentation.


⚡ Holy Shock Rally Cry ⚡

I don't build for trends.
I build for tomorrow.
I don't chase noise.
I craft a signal.

When the world rushes forward without thinking,
I move with purpose.
When setbacks come,
I sharpen my aim, not my regret.

I am Holy Shock — not because the journey is easy,
but because the energy inside me never dies.

One post. One project. One honest spark at a time.
I light the way.

⚡ Forward. Always. ⚡


This post is my promise to you — and to myself — that Holy Shock isn’t about chasing every wave.
It’s about building something real, piece by piece, spark by spark.

Thanks for being here with me — for the struggles, the resets, and everything in between.
⚡ More to come soon. ⚡

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