One of the things I am constantly doing here at Holy Shock is evaluating how best to share our content with a broader audience. Over the years, that’s meant experimenting with naming conventions, testing ongoing series, trying theme-based posting days, and even walking away from certain platforms entirely. Through it all, one truth has become clear: no matter what approach you take, passion has to be at the core. If you don’t have the drive to see it through, the work becomes just another chore.